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Every great heist begins with ambition—a bold vision of what life could be. For me, it wasn’t about being rich or famous. It was about freedom. The A Better Lemonade stand was booming at the time – roughly 200,000 visitors a month at the time, building brick by brick, keyword by keyword, post by post. … Read more

I almost missed it. Last week on September 11th at 9pm I was putting my daughter to bed when I realized it was A Better Lemonade Stand’s birthday. 12 years. 9/11 is actually the anniversary of many major events in my life, both good and bad. It was exactly one year ago, on September 11th, … Read more